<> Brand equity in the Marketing strategy of Apple. 27) The world’s 2nd most valuable brand with a brand valuation of $146+ billion, Apple over the past many years have created a niche that no other product in its category has been able to achieve. <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 17 0 R 19 0 R 20 0 R 22 0 R 23 0 R 27 0 R 30 0 R 33 0 R 34 0 R 36 0 R 38 0 R 41 0 R 43 0 R] /MediaBox[ 0 0 612 792] /Contents 10 0 R/Group<>/Tabs/S/StructParents 1>> Apple’s Marketing Strategy Just one word can be used to describe the Marketing strategy that Apple has been using; Empathy. 5. endobj 10 0 obj Nitro Pro 7 (7. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals Marh 2013 5 Apple Sales Web Apple Sales Web (ASW) provides advertising materials, data sheets, FAQs, product part numbers, pricing information, presentations, product videos, product photography, and more. 0. endobj 2 0 obj <. x�Ś]o�6�� �?�R`Z�%�(`;J����X�V��Z73�ڭ�bk��#�i*1j�C)�,�z�C���9�x�?lޮ^ȓ'���z��� y9�����W�����|u�ٮ��v������:����ӧdz4#���F�/e�D$6�:�d����l��i>��91�o�f�#�ӈK"�$$o�9Yjr}c�G��]R�;^$|E�g�Af���p�.k"�|F����7���h�|��&�z;:���@&i$��ED�&q�iC`���OBL�g$���l�Y�3��gg� Nitro Pro 7 (7. 2014-01-14T07:45:08Z ��C�*��+"aT�;V(�g�B��쯛�^4 p9v�����c?3|� N����e�1�f�y8J�Ӑ��*3{�2��r>��#\�#�x����HR�v|�9E��Q���AD�iJ#ݯ�*���`N9��K Ac�a���uv+������ Ix��4�5ϿZ✆\��|apd �x���eP�yȘ�p�K��}/���9�T50w��FW�J����D �^M��j���/��Xůf�6�I/ C��A0�`ܺ���I8R� [X��Ɉ�.uC#� - Yp�G��J�Rǣ 5�t4�y��7!R�ՄLRK���A�wY��f�����"vpP�zNd�A�-�zY��g���zo*��ʤh�Ȥ�D��(���XZ�{����'Q`���Y�:88tj6�Λ�Iߐ�����fǿX3���s����Z�JW. application/pdf The issues identified after undergoing the research were price competition of Apple and the sustainable development of Apple. The combination of retail, distribution and E-commerce gives a complete market reach to Apple. Brand Positioning of Apple Understanding Apple’s Segmentation, Targeting, and Positioning. <> endobj Apple’s iconic branding strategy has always focused on emotion—bolstered by a forward-thinking creative visionary, Steve Jobs, at the helm. <> Read this report to find out the brand marketing secrets of the world’s most coveted brand. <> 2014-01-14T07:45:04Z %���� %PDF-1.5 %PDF-1.4 endobj endobj 2014-01-14T07:45:08Z stream The study is also going to identify the issues that business has faced while carrying out their operations by undergoing external and internal analysis. 5 0 obj The brand worth of Apple is 118.9 billion dollars. 27) endstream 3. Apple is the most valuable brand in the world. 157 0 obj ... Apple’s brand reputation has been negatively ... Price is another significant factor in the marketing mix strategy. uuid:70ae56f2-c6c9-4b46-913d-fc8d123811f4 <>>> strategy undertaken by Apple for carrying out their operations in UK. <> %���� Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom makes it one of the most worshipped brands among marketers. endobj Apple invested and aligned everything behind a brand idea defined as “Apple makes technology so simple; everyone can be part of the future.” Apple uses this brand idea at every touchpoint, including the brand positioning, communication, innovation, purchase moment and experience.

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